For solo-entrepreneurs and coaches who want to differentiate their business from the sea of others in their area.

  • Decoding your ExpertiseDNA

  • Packaging your Expertise into your Core Signature Program

  • Putting you on the path toward your lucrative profitable business

You took the leap from corporate so you can do things your own way and pursue your passions.

So why does it feel like you’ve hit a wall and marketing feels so hard?

The fact is, high achievers who’ve been successful in a corporate setting – and are ready to make a real difference in the world – often find their biggest challenge is identifying the right area of expertise.

You don’t lack an “entrepreneurial gene” that would make everything easy, and you’re definitely not stupid.

It’s because you’re multi-talented and you “can” do many things – and have done them. Only you’re not living your life or calling.

The way most of us are taught how to find our niche doesn’t work. To build a sustainable lucrative business, your niche must come from inside you. And not from what everyone else is doing. Or a niche that someone else says they’re successful with.

Your ExpertiseDNA is your unique combination of values, passions, skills and experience that differentiates you from others who do something similar. When you know your ExpertiseDNA™, you know:

  • what is unique about you – what differentiates you
  • who your Ideal Clients are – and who is not a good fit, so you don’t waste your time
  • what to say on your website, sales pages, social media profiles and networking
  • your Ideal Clients’ pain points and benefits to use for your website and sales page copy
  • the best business model and team members to support you – and who to hire first, even if you don’t have a lot of money yet
  • how to develop and maintain your confidence so nothing sabotages you

You’ll know exactly what to do to set up a sustainable lucrative business, and what will work for you. You’ll also know what doesn’t work. All of your decisions will be easier.

You’ll be centered and grounded in who you are and the best way for you to share your gifts with the world.

And you’ll differentiate yourself and your business and position it for your Ideal Clients, so they say, “Yes, let’s start” instead of “No” or “I’ll think about it”.

I’m Jan Wallen. I’m the Niche Matchmaker™. I match brilliant coaches and solo-entrepreneurs like you to their niche of Ideal Clients and package their expertise into their Core Signature Program to offer in person, by phone or online.

Are you ready to decode your ExpertiseDNA™, package your expertise and profit from it?

Schedule your complimentary 30-minute ExpertiseDNA™ Strategy session today – and let’s get it done before another day goes by.