Is your Discovery Call a Time Sponge – or a Time Saver?

Have you ever gone all the way through a discovery call or strategy session, only to find your prospective client says, “No” or “I can’t afford it?” – or simply doesn’t decide? It’s disappointing. Frustrating. Discouraging. And you’ve wasted time, taken time away from...

The Purpose of Social Media – Build Relationships

We use social media every day. 65% of American adults are social media users. (Pew Research Center) Almost 9 in 10 companies in the United States use social media for marketing purposes (AdWeek) 75% of online adults use Facebook (Pew Research Center) 467 million...

Is your Online Presence a Magnet for your Ideal Clients?

Is your Online Presence a Magnet for your Ideal Client?  What does yours say?  Is it a magnet that draws them to strategy calls with you, and they see immediately that they want to work with you? They say, “Yes! – When can we start?” Or . . . Does it leave them...